Branche: Medien
Agentur: Compass360

Marketwire Debuts New Brand Identity.

Marketwire debuts a new brand identity and streamlined product portfolio to more accurately represent what it has become: a social communications company. Enjoying a profitable 30-year newswire history, the past six years have seen a period of dramatic growth as the company expanded its service offerings, operations and number of employees to meet the needs of a rapidly growing client base and shifting media landscape. The most significant driver of Marketwire’s evolution was its acquisition of leading social media analytics company Sysomos in July 2010, allowing the company to integrate news distribution with insight gathered from the social sphere.


Core Facts