25.11.2009 Brandient

Brandient has created the Patria Credit brand

Capa Finance — the largest non-banking financial company in Romania, specializing in micro-financing and micro-credits within the small urban and rural areas — has changed its name and identity to Patria Credit, as a follow up of a rebranding process conducted by Brandient. 


Romanian American Enterprise Fund (RAEF), the main shareholder of Patria Credit, commissioned Brandient the rebranding process, after three other successful collaborations in projects like Domo, Estima Finance and Domenia Credit. 


The rebranding process marked a necessary stage in order for the company to sustain a new business philosophy, implemented by the new management team, a philosophy based on turning the relation with clients into a strong competitive advantage on the financial services market. 


The new brand Brandient has created is built on specific values, both belonging to the category of financial services (responsibility, efficiency and seriousness), and to the highly empathic approach inherited from Capa Finance: respect for people, commitment and responsibility for the community where one works. 


Patria Credit is a name both generous and ideally suited for the target of this service category, as it is equally demanding in terms of overall promise. The name is eloquently complemented by the tagline (“We finance hard work”), offering a complete perspective over the brand positioning, mainly financial services thoroughly adjusted to the specific needs of small companies, individual producers, all those who have the courage to follow their dreams through intensive work and seriousness. What truly adds magic to the brand is its impact over social progress through economic help generously offered to tens of thousands Romanian entrepreneurs. 


For Patria Credit, Brandient delivered brand strategy, verbal and visual identity, brand rhetoric, retail design, external communication, website applications, brand engagement sessions and internal communication. The visual identity bears the signature of Brandient design team, including Bogdan Dumitrache, Iancu Barbarasa and Cristian ‘Kit’ Paul. Brandient Senior Copywriter Delia Zahareanu developed the brand rhetoric.