Through transparent and open-ended consulting, Purevirtual AG is helping companies by providing efficient IT solutions. Operating from Germany, Purevirtual AG is a leading digitalization partner for medium-sized enterprises.
For each modern company, the process of digitization is becoming more important than ever. In the era of global digitalization, it's crucial to have a professional and reliable partner who can act as an independent advisor to support IT decisions and ensure that the IT infrastructure always provides a solid basis for current business and future strategies. Purevirtual AG, in addition to transparent and open-ended consulting, also provides the option of having the optimal IT infrastructure for your business, implemented and managed directly by competent experts and experienced consultants.
In close collaboration with the founder and the managing directors of Purevirtual AG, the first step was to understand the core of the business and identify positioning opportunities.
After intensive discovery, we decided to narrow down and emphasize the Purevirtual harmonized approach between consulting and operations, resulting in stability, efficiency and growth opportunities for the partner companies.
The graphic of a forward-moving arrow was the starting point of the visual communication strategy, clearly resonating with the core role of IT infrastructure — becoming the bloodstream of every modern company and ultimately keeping businesses moving forward. The arrow graphic was confidently incorporated at the center of various print and digital media, resulting in an engaging and sophisticated design system with a professional tone.
The Purevirtual website is the key component of the company's online presence. The main goal was to create an online solution that will communicate to the high-level executives (CEOs & company managers) about the importance and the benefits of proper IT infrastructure and position Purevirtual as high-end, professional consultants and experts in the IT domain. Therefore, we used a benefits-oriented language and visuals/diagrams to explain each Purevitual service with simplified keywords. At the same time, creating space for the tech-savvy visitors to learn more about the technical capabilities of the Purevirtual team.
We continued developing the corporate identity with various print materials (business cards, official letterhead template, company profile, billboards) & digital assets (pitch decks, social media assets, digital whitepapers). Following the new creative direction and brand guidelines to ensure unified expression across different communication channels.