Too much emphasis on the past can be a turn-off. But longevity and experience can be powerful messages too. Our brand and visual identity for UK investment manager Rathbones shows how the past connects to the future. The system ensures that the brand’s unusual individual approach to clients is reflected in every communication. In a sector of anonymous, near-identical brands, Rathbones now stands out for how it looks and sounds, and the story it tells.
