ROO Group Becomes Kit Digital

ROO Group, a global leader in online video solutions, announced today the launch of its new brand identity to better reflect the company's updated strategic direction and corporate initiatives. The new brand, KIT digital, represents the company's operational platform and focus on "Knowledge, Imagination and Technology" to provide its clients with the strategies and tools necessary to harness the significant potential of Internet video. The company's new web site is www.kit-digital.com


KIT digital works closely with consumer brands and content owners including Verizon, News Corp., Google, Sensis, RCS and Telstra to develop and implement comprehensive, customized solutions for maximizing and monetizing their online assets. 


To enhance its service offering, the company recently announced the acquisition and integration of its subsidiary, Sputnik Agency, a leading interactive marketing agency that has worked with clients including Holden (General Motors), BP and Saab Australia. 


Last month, the company entered into a content distribution agreement with Kamera Content, a company that enables corporate clients such as Vodafone, MSN, Orange, Telefonica and China Mobile to deliver IPTV to their customers via both mobile and online networks. At the same time, KIT digital (then ROO Group) entered into a letter of intent to purchase 100% of the capital stock of Kamera, a transaction that adds full mobile distribution capabilities to KIT digital's online video service offering. 


"The transformation from ROO to KIT digital signifies a rebirth for our company. With a new, profitability-focused management team and the integration of our interactive marketing subsidiary, Sputnik Agency-giving us a true end- to-end service offering for companies who want to harness video over IP-we believe KIT digital is positioned to lead and consolidate the industry," said Kaleil Isaza Tuzman, chairman and CEO of KIT digital. "Our new brand reflects the efforts we have made since the KIT Capital team assumed control of the company four months ago. We have worked hard to clean up the capital structure, divest ourselves of non-core and unprofitable assets, and refocus our sales and marketing efforts on higher margin, enterprise clients. We felt the MIP TV conference which starts today in Cannes, France-at which the leading companies on both the content and digital delivery sides of the industry are in attendance-was the right forum to unveil our new corporate identity and enhanced corporate strategy."