“Club Goods” are goods of a collective. Together with the Clubkombinat Hamburg eV, EIGA developed the concept for a solidary brand for all music club owners. The goal is to give Hamburg music clubs the opportunity to develop products on their own. To market an own brand collectively. Then came Covid-19, and the concept had to turn into a large-scale rescue campaign overnight.
Each new product is represented by its own key visual. The light and sound atmosphere in the club served as inspiration for the bold elements of the modular design principle.