10.11.2015 Moving Brands

Salient Unveils New Branding.

Salient Partners, L.P. ("Salient"), a diversified asset management firm and leading provider of alternative and real asset investment strategies, today unveiled the firm's new brand and logo, and announced its commitment to participate in the corporate philanthropic movement Pledge 1%.


Salient's rebranding follows its successful integration of Forward Management, LLC, a transaction completed this year that increased the breadth of the firm's alternative platform. The combined organization will operate as Salient as of today, and the Forward Funds will retain their existing fund names.


Salient's platform includes 50 investment professionals located across offices in Houston, San Francisco and Newport Beach. The firm's comprehensive suite of products spans a range of asset classes, including master limited partnerships (MLPs), real estate, public and private equity, fixed income, credit and managed futures. Strategies are offered in the form of open- and closed-end funds and separately managed accounts. Since the acquisition, Salient has strategically realigned its fund offerings to best meet the allocation needs of its institutional investors and investment advisors.


"Salient's rebranding coincides with a significant expansion of our team and investment capabilities, and reflects the qualities that, we believe, differentiate our firm. Salient's new logo and design aesthetic reflect our belief in providing our investors and advisors unique investment perspectives and uncommon market insights," said Salient chief executive officer John Blaisdell. "Our team is academically diverse, with a broad range of industry experience, and we manage strategies that serve as the essential building blocks of efficient and effective portfolios."


The precision carried throughout Salient's new logo design is consistent with the firm's measured approach to portfolio construction. The transparent, three-dimensional logo is a stylized "S" that captures Salient's capacity to analyze and interpret multiple scenarios simultaneously. The colors, eggplant and teal, are a modern and vibrant upgrade to the traditional palette typically used by asset management firms. Salient's font has also evolved into a more modern typeface. For the rebranding effort, Salient retained Moving Brands, a global branding and design firm. To preview the new brand, visit salientforward.com.


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