19.6.2019 Essen International

SIS, Swedish Institute for Standards.

SIS has gone through a successful change program under the leadership of CEO Thomas Idermark. A change that modernized the business and increased its relevance today and tomorrow.


The new branding took its starting point in the notion of “it fits” – the given result when working together with well-developed standards. The idea is communicated through the logotype, iconography and image concept.


The color palette was updated with a primary red to strengthen SIS’s ties with its parent organization ISO.


The new branding was launched in the spring of 2019 and has been very well received by both members and the external public.