17.1.2014 Bold

The new identity for Aleris.

Aleris is one of Scandinavias leading private healthcare companies with over 7.500 employees providing services in health care, elderly care and mental health.


Aleris wanted to raise awareness about the company and what they stand for and with the new strategic platform as a foundation Bold has created a new visual identity for the brand.


Our mission was to create a coherent identity with a visual expression that differs from the competitors. Our starting point for the new visual identity was to visualise natural health and wellbeing. The inspiration for the new symbol came from a tree's growth rings which symbolise how Aleris provides care during all stages of life. The style of the symbol is reflected in all graphic elements of the new identity such as the pictograms and symbols which have been uniquely crafted for Aleris.


The new identity has been implemented across the entire brand including printed material, digital, clothing, vehicles, signage and exterior environments.