NOS, a new Portuguese telco, launched last week. At the heart of the new brand is the idea 'Ha mais em nos'; there is more to us. NOS helps people connect to their groups and do things they can't do alone.
The new name signals this idea; NOS means 'we' in Portuguese. The visual identity is a wheel formed of multicoloured individual spokes, which expresses the concept of unifying people; we are stronger together. Future products will make it easy for groups to connect and share.
Fotos 3–8: Rui Abreu