Branche
Agentur Landor

Landor unveils Queen Elizabeth Prize for Engineering identity.

Pressemitteilung
28.2.2012
qep_logo_frame1

Landor Asso­cia­tes, crea­tive part­ner to the bien­nial Queen Eliza­beth Prize for Engi­nee­ring, has revea­led a new visual iden­tity for the QEPrize as the call for nomi­na­ti­ons to the inter­na­tio­nal engi­nee­ring com­mu­nity is launched.

 

In this first phase of an ongo­ing bran­ding and com­mu­ni­ca­ti­ons plan Landor has; defined the pur­pose for the prize, desi­gned a logo and visual iden­tity, built the web­site, Twit­ter, YouTube and Flickr sites, crea­ted a brand film and sup­porting film assets, con­tri­bu­ted crea­tive PR ideas and direc­ted the over­all on and off­line QEPrize experience.

 

Ross Kirke, cli­ent direc­tor at Landor, says: “We’re extre­mely proud to have been a part of a pro­ject that cele­bra­tes the hid­den won­ders of modern engi­nee­ring. Our work suc­ceeds in tel­ling this story, across media, in a man­ner that not only inspi­res the exis­ting engi­nee­ring elite but that also exci­tes the next gene­ra­tion of engineers.”

 

Matt Com­boy, design direc­tor at Landor, says: “The crea­tive chal­lenge was to tell a story that reso­na­ted as stron­gly with the engi­nee­ring esta­blish­ment as with a fif­teen year old girl con­side­ring her career options. The iden­tity sys­tem we crea­ted allo­wed us to modu­late com­mu­ni­ca­ti­ons to be rele­vant across the board, across media and across borders.”

 

Landor’s work for the regis­te­red cha­rity began in Janu­ary 2012 fol­lo­wing a com­pe­ti­tive pitch.

 

Web­site http://www.qeprize.org/

Twit­ter @QEPrize

YouTube http://www.youtube.com/queenelizabethprize