Branche: Ver- und Entsorgung
Agentur: Söderhavet

Challenge driven innovation.

The world is facing one of its greatest challenges so far – climate change. Sweden has committed itself to the long-term goal of reducing carbon pollution. The Swedish Energy Agency, through the initiative ‘A Challenge from Sweden’, promotes challenge driven innovation to accelerate the shift towards a zero carbon growth economy. A Challenge from Sweden needed to create its own brand and design system in relation to the nation brand of Sweden, and to clarify its mission to its stakeholders.


Approach – The objective was to create a coherent brand experience through a strong brand identity and design system, offering a great degree of flexibility for different thematic initiatives as well as for touchpoints. We defined a visual expression, based on the brand identity for brand Sweden that would convey the initiative’s DNA and manage a multiple-player initiative.


Solution – The core elements of the identity (typeface, colours, grid, logostructure/sender system) derive from the brand Sweden identity, while we added secondary colors, tone of motion and a pattern to evoke a progressive and dynamic perception. The main theme is energy, both as a resource and as a force that is driving change. The brand identity creates a systematic scheme for A Challenge from Sweden and its different thematic sub-initiatives.



Letzte Nachrichten

Powen: Renewable power to the people.

Corporate Design für Green City.

Die Peter Schmidt Group präsentiert ihre neue Hausschrift.

Neuer Markenauftritt für die Schweizerische Gesellschaft für Marketing.

New brand identity for FOMO.

Ähnliche Nachrichten
SF Bio.

Sweden’s global brand identity unveiled.