ITEC, the provider of Electronic Document Management (EDM), Business Process Management (BPM) and Customer Communication Management (CCM) solutions, recently launched a rebranding campaign in an effort to renew its commitment to customers and strengthen ITEC's brand value in Jordan and the Arab region.
In collaboration with Untitled Studios Company, ITEC implemented a comprehensive branding process that aims at amplifying the company's brand image and improve its competitive position, in line with ITEC's vision and strategic expansion plans.
This included unifying the company's advanced business solutions under one identity and logo, which featured various shades of harmonious colors, thus emphasizing how ITEC's technologies come together as one comprehensive suite of solutions for all businesses in different sectors.
Commenting on the new brand identity, ITEC's General Manager Jihad Jaljouli said: "We needed a new identity that symbolizes our longstanding commitment to setting new standards in e-document and e- process software, but also we wanted something to highlight the nature of our relationship with our clients which goes beyond a mere client- vendor relationship to a true partnership."
"With the help of Untitled Studios' creative team, we were able artistically transform our brand value to represents the wide array of professional and high- quality solutions that we bring to our clients to empower their businesses and help them thrive."
