Telgo is a telecommunications company based in Anapolis, Brazil, offering broadband internet, dedicated circuit and fiber cable services in other 7 cities of Goias, including Goiania, the district’s capital city.
This project was developed going through all the steps and evaluations needed for brand development as a model of corporate image management. (branding).
To accomplish the task, we developed a broad research on the business and their perceptions, service evaluation with customers, diagnosis of Telgo brand (identity, naming), positioning definition (platform) and identity of the company.
In the process of research and diagnosis, we identified what were the main challenges of the project: - Improve the perception of the company, because it was linked to one of its services, internet radio that was classified in customer surveys as bad quality service (service: TurboSeg) - Organize the brand architecture, because we had three brands within the same company but none of them provided a clear vision of what each represented. - Differentiating Telgo as telecommunications companies, these are naturally hated. - Flag company's new era, presenting a company that follows and leads the innovations of their market environment and that was not only recognized for their services. - Create an identity that shows Telgo’s level of service across the competition and that would support and represent the ambition as a company: to provide quality services and be all over the country. - Analyze the company name, visualize possible perceptions of the name and its functioning in relation to a nationwide performance the company aims.
Freedom was a key attribute in several interviews with customers and employees, and for Telgo it means open communication, development, expansion and inspiration and literally world wide connections. Proximity is in their DNA due to the way they handle their customer relations, where they don’t consider clients a mere number in a spreadsheet. Even during and after their growth, it has and always will be one of the pillars of the company, staying close to people, being familiar and easily accessible and simple. Technique, in a constant professional upgrade, this attribute means being prepared to offer better solutions and quality service; These adjectives needed to be clear to their customers.
With a clear DNA and the proposals of an organized brand, we were able materialize all those atributes and intentions with the design all the brand needs, thereby achieving all the objectives and sought answers, creating a discourse and identity aligned with the brand strategy. A brand that inspires Freedom, that approaches you and that makes you closer, with quality and technique. Telgo, close to you, and you are close to everything.