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Branche: Öffentlicher Dienst
The first visual identity for UK Parliament.
SomeOne worked with the House of Commons and the House of Lords to develop an updated visual identity for UK Parliament. The identity is digitally-led and is supported by multiple application grids and flexible colour systems. Project includes: Wordmark. Typefaces. Website Guidelines. Icon Suites. Digital Guidelines. Responsive Templates. It also features a new set of logos that have been created for digital optimisation.
Prior to the creation of the new visual identity, a range of legacy approaches were in use by the various ‘bicameral’ teams that serve both Houses of Parliament. The new visual identity has been designed to provide the consistency and coherence that was previously lacking, and to enable faster, clearer visual communication, primarily across digital platforms. Greater simplicity and clarity has been a priority, particularly online where the existing assets did not reproduce clearly at smaller sizes on mobile devices.