29.9.2010 Moving Brands

Watermark Unveils New Name and Identity

At its Annual Award Event attended by 400 guests, the Forum for Women Entrepreneurs & Executives (FWE&E) announced that it is now Watermark, an organization for exceptional women leaders that fosters deeper connections to enhance its members’ impact on the world.   “We wanted a new name for our organization that focused on the quality of our members, not on the roles they play,” said CEO Wendy Beecham. “Watermark was chosen because it represents that quality and symbolizes professional women who make their mark and reach higher levels.”  


Watermark carefully selects members, connects them to a dynamic peer set, and provides the forum for them to collectively explore the opportunities and issues for women at the top of their professions. The organization serves exceptional women who have achieved the highest echelons of professional success. Its members have created and led the most innovative and successful enterprises and have contributed to all aspects of business, media, education, healthcare, law, government and society.   “We hear firsthand not only of our members’ hopes and visions for the future, but also of the considerable challenges they must overcome. That is why everything we do – and everything we are yet to do – comes from a determination to support these remarkable leaders in their quest to enhance their lives, their organizations, their communities and the world,” Beecham said.   The name “Watermark” was proposed by EatMyWords and the brand identity developed by Moving Brands. After the announcement, keynote speaker Ambassador Nancy G. Brinker, an internationally recognized breast cancer activist and founder of the Susan G. Komen for the Cure Foundation, was presented with the Watermark Achievement Award for Exceptional Women.