Branche: Bildung
Agentur: MetaDesign
Pressemitteilung
19.12.2011


New Brand Identity System, Website for Teachscape




MetaDesign, a global branding and design firm, today announced its role in designing the identity, brand platform and website for Teachscape, a leader in delivering web-based professional learning content, innovative technologies, and expert services to improve teaching practice.

 

„Teachscape has evolved significantly over the years which prompted the need for a brand repositioning,“ said Sean Ketchem, Strategy Director of MetaDesign. “They were looking for a way to communicate their updated strategy, focus and product offer. MetaDesign developed a brand strategy to address this goal both visually and verbally.“

 

An extensive brand audit including in-depth interviews with the Teachscape leadership team aided MetaDesign in establishing the brand core, “Igniting Excellence.” Through this process, MetaDesign created the statement “Great teachers create inspired learners” to provide a cohesive platform to support and unify Teachscape’s breadth of products and services. The visual design system is based on the concept “Resonate” with dots progressing in scale from left to right to symbolize growth and transformation, as well as evoke the ripple effect of knowledge shared over a vast network.

 

The new website features clear navigation, focused content and a clean user interface that serves to support teach effectiveness with the goal to improve student achievement.

 

„Our new positioning represents a fusion of our core values, messaging and personality,” said Lory Pilchik, Chief Marketing Officer of Teachscape. “We now have a brand that visibly showcases our commitment to improving teaching effectiveness and conveys the value of our service and technology offerings for teachers and schools.“






















Letzte Nachrichten

Das neue Erscheinungsbild der SGL Carbon.


A new direction for Gulf Air.

New visual identity for Tink.

City of Helsinki.

Weltmeister: Neue Mobility-Marke aus China.



Ähnliche Nachrichten
„die tageszeitung“ entwickelt eine neue Markensystematik

Helsana mit neuem Erscheinungsbild

Das neue Audi-Logo: Messe-Premiere auf der IAA

Schöner fliegen: MetaDesign positioniert Hannover Airport neu

Börsenverein und Wirtschaftstöchter mit neuem Corporate Design

KarstadtQuelle Versicherungen heißen ERGO Direkt Versicherungen

MetaDesign Rebrands Leading Energy Provider, FSE Energy.

McFit mit Corporate Sound

Corporate Design der Bundesregierung modernisiert.

Mit Cembra Money Bank entsteht eine neue unabhängige Schweizer Bank.