Repositioning Helsinki Philharmonic Orchestra.
Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallized; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept. Get ready for some big bang therapy!