Branche: Verkehr
Agentur:
Pressemitteilung
17.9.2010


A new forward-looking identity for Airbus that also honours its origin


airbus_2010

Airbus unveiled a new branding today which retains the original ball-shaped symbol that denotes its expertise as world-leading aircraft manufacturer, while incorporating the modernised typeface adopted by the company’s EADS corporate parent. 

 

This marks the first updating of Airbus’ logo since the company’s creation in 1969, and provides a fresh look as it prepares for the future, according to Airbus President and CEO Tom Enders. 

 

“We have retained many of our logo’s original features – such as the iconic ball and the deep blue that characterise Airbus and which have helped build the brand into a global household name, with over 90 per cent awareness among the travelling public and a reputation as a leader in innovation and leading-edge technology,” Enders said. “But we also have modernised our identity to reflect tomorrow’s design era and marketing needs.” 

 

The ball-shaped logo is composed of two sets of three curved lines that join at an imaginary horizon line, which represents the unification of Airbus’ founding companies to create what has become one of the world’s top providers of commercial jetliners and military airlifters. 

 

Airbus’ new brand identity will be introduced in a phased approach, beginning with brand collateral that includes its Website and advertising.


769x angesehen.







Letzte Nachrichten

New corporate identity for Telgo.


New visual identity for Nationaal Militair Museum.

DeviantArt: The world's largest gallery in the palm of your hand.

London Luton Airport kicks off transformation with new identity.

Hochschule Kaiserslautern stellt neues Logo vor.



Ähnliche Nachrichten
Neuer Anstrich für Traditionsreederei

London Luton Airport kicks off transformation with new identity.

Opel: neues Logo mit dem Marken-Claim „Wir leben Autos“

DB SCHENKER SPAIN-TIR: la marca definitiva para el mercado español

Blackjet Takes Off in San Francisco.

Corporate Font für Russische Eisenbahngesellschaft

Internationalen Launch der Cannondale E-Series

Jetbird launches new Brand

Airbus Group startet 2014 unter gemeinsamem Markennamen.

New identity for Australian freight rail launched.