Branche: Kultur
Agentur: Pentagram

Philbrook Museum of Art.

The Philbrook Museum of Art in Tulsa, Oklahoma, is one of the most unique and beautiful art museums in the U.S. Located at Villa Philbrook, a 72-room Italian Renaissance-style home and 23 acres of gardens built in 1927 by oilman Waite Phillips, the museum is a cultural center of the city. Next year the Philbrook will expand to a new location in Tulsa’s historic downtown Brady District, the city’s growing arts area. Designed by Gluckman Mayner Architects, the 30,000-square-foot expansion will be housed in the industrial former home of the Tulsa Paper Company and will feature the Philbrook’s holdings in modern and contemporary art and design––including the remarkable George R. Kravis II Design Collection of 20th and 21st century design––as well as its world-class collection of Native American art.


To coincide with the expansion, Pentagram’s Michael Bierut and his team have created a brand identity for the Philbrook that puts an iconic new “face” on the institution. At the same time, Eddie Opara and his team have designed a new website for the museum that makes its collections more accessible to the public. Throughout the process, Pentagram worked with the Museum’s staff as well as with trustee George Kravis, who served as the project’s “guardian angel.”


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