Branche: Verkehr
Agentur: Saffron
Quelle: www.saffron-consultants.com
21.3.2012


Volotea’s in the air.


volotea

Ever tried flying to what are perhaps unfairly termed second or third tier cities in Europe? Then you’ll know how frustrating the journey can be. Long stopovers and high costs – in time, comfort and cash – seem to be an obligatory part of an altogether unsatisfying experience. Volotea, a new airline from the creators of Vueling, would like to change that.

 

Operating out of Venice, Volotea aims to connect small and medium sized cities across Europe, bringing convenience, simplicity and fair prices to places and people ignored by the bigger airlines. Saffron worked with the people behind the project to develop a positioning based around simplicity, hospitality, and an understanding of local cultures.

 

The visual identity is natural and distinctive, inspired by a typical tablecloth used in Mediterranean homes and restaurants. By integrating an everyday element and placing it in an unexpected context, we hoped to bring a touch of familiarity and comfort to an otherwise quite alien experience.

 

The name was inspired by a poem by Pablo Neruda, Mariposa de Otoño, where the invented Spanish verb ‘volotear’ appears for the first time. A simpler version of the existing verb ‘revolotear’, perhaps, meaning to swirl around – something denizens of Europe’s smaller cities will be doing more easily considering Volotea’s just taken off.



1 Stern2 Sterne3 Sterne4 Sterne5 Sterne
(Bisher noch keine Bewertungen)

2.341x angesehen.







Letzte Nachrichten

Verizon: New brand identity.


CLAY – A new name, new building and the Royal Copenhagen Collection.

Evolving the Google Identity.

Für alle, die der Marke ein Gesicht geben.

The New LATAM Brand.



Ähnliche Nachrichten
New brand identity for The Institute of Cancer Research.

New visual identity for Apollo Tyres

AkzoNobel Launches New Brand Strategy

Poland the spring of change. Council for the Promotion of Poland approves logotype.

A brand for Turkey.

Name Release: Oklahoma Contemporary Arts Center.

El Banco Deuno

Go: Beyond LPG.

Saffron: Litro, a new concept of the Rompetrol premium stations

Christie’s International Real Estate: The art of architecture.